Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. Nowadays Web and Digital analysts are equiped with multiple tools for business and market research, and to assess and improve the effectiveness of a website. No decent SEO or SEM is possible if the company does not understand what's happening on its virtual properties. Web anaysts should rely only on facts, not on their gut feeling.
Among other tools our Web and Digital analysts rely on Google family products such as Google Analytics, Google Tag Manager, Google Data Studio and Google Optimize.All these Google tools will help you to make informed decisions about how to make a better website, how to drive the positive outcomes such as conversions on your website and how to improve your marketing efforts.
Google Analytics is a great piece of software for collection, reporting and analisys of your website data. Standard Google Analytics is a free product, but getting the true value out of it takes more effort and know-how. Afg Solutions is a data driven company. We focus on the measurement and analysis of your data to get actionalble insights, identify measures needed to achieve your goals and to understand visitors behavior on the web pages. Google Analytics collects important website data and determines success of those goals, measures and benchmark website performance.
While managing your Google Analytics account we will prepare for you monthly status report that will help you make informed business decisions based on your goals. It is important to remember that Google Analytics is not really a business intelligence tool, you can't use personally identifiable information. You can't capture with GA a username email address, home address, social security number or even phone number. None of this can be captured in Google Analytics, as it is very anonymous. Every business has its own competitors. Sometimes they reach the goals that your website does not. The modern research conducted by our data scientists will show you why, so you don't have to fly blind on the Web.