Google Tag Manager is the essential tool for implementing additional tracking for your web sites. We set up, configure and run Google Tag Manager for our gold plan subscribers. Clients who signed for our silver plan can request GTM services as an option. We will install all necessary tags and triggers to track the performance of your marketing efforts. The benefits of GTM are plenty, but you need the experienced Web and Digital Analysts to deploy all the tags from simple to very advanced.
Before when you needed to change tags on the page you had to send a request to the developers. But they usually have their own priority list where changing your tags take probably the last place. So a little change on the web page might turn into a very expensive issue. Even when the developers make the changes and put the release into production, you will still need quite a few people to make sure that everything is working fine. Surprisingly, even now this situation exists in many companies.